The story of [the new] ANS
Take two Manchester-based tech companies, shake them around, and what do you get? [The new] ANS.
MY ROLE: Brand strategy and platform development, creative and design direction, design.
Building a maverick
The challenge
To hack the tech adoption curve.
Leading on the wholesale rebrand of two companies, who each approached business in massively different ways, could have been a major headache. Instead, we turned it into a major opportunity to fuse their mission into one, with the single focus of democratising digital transformation.
We realised only large corporate clients, with huge budgets and internal resources, could normally adopt innovative tech, and have access to digital transformation.
So we devised a way for mid-market and SMB to have those same innovation opportunities.
We knew our solutions, services, and product offerings fit together very neatly, with great large-scale cloud, data and app expertise we could take to our SMB customers.
Plus, we had repeatable, industrialised products in hosting, security, and private cloud that we could take to our mid-market enterprises.
By doing this, we gave businesses of all shapes and sizes something they couldn’t get from anyone else – digital transformation technology “ahead of time” which is both affordable and minimises risk.
The newest tech. Truly for everyone.
“It’s really bold. This to me is a challenger brand, the Monzo of cloud solutions. When ANS are talking about their fight and hacking the curve, they are disrupting the standard cloud practices — which are slow and expensive. It’s revolutionary.”
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Brand Clinic Prospect Customer
